31 May 2016

Fashion Insight

By Kartikeya Sharma in Fashion

Fashion in India has thousands of years of tradition behind it. India has a rich and varied textile

Heritage where each region of india has its own native dress & traditional costumes. Fashion

Industry is growing at a rapid pace with international developments, such as the India  Fashion

Week gaining popularity & annual shows by fashion designers held in major cities of India.

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Fashion designers such as Ritu Kumar, Ritu Beri, Rina Dhaka, Rohit bal, Satya Paul etc are some of the well known fashion designers in India and at a global level. Since the last decade the Indian fashion industry has moved from the embryonic stage to a blossoming take-off.

Fashion designers have contributed to the spread of fashion as a driving force, both among Indian

consumers and select segments of western markets.

1. A Few Industry Facts

   a. A Few Competitors ..

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3 4

   b. Market size

The worldwide market for designer wear is amounted at $35 billion, with a 9% growth rate, with the indian fashion industry creating hardly 0.1% of the international net worth.

2. Future growth prospects in the industry.

The Indian fashion industry is expected to reach $400 million in a couple

of years with vigorous 10%+ growth year over year. While this number is a nit

compared to the global industry size, it’s not too bad for an industry in this stage of

infancy.

The reason India’s fashion industry will have a bright future is that India has a large young

population. This combined with increasing disposable incomes has led to an increase in

consumerism. So, those who can afford it are looking for high quality and originality and

let’s not forget, their love for brand names. Hence, we can say that the future of fashion

industry in India looks beautiful !

3. Key Performance Metrics.

  a. Growth hacking the App:

  • Month until an app of media industry loses half of its peak user base:

  • Growth Marketing Stack for the App:

  • Attribution

  • Push notifications

  • Crash Analytics

  • App Analytics

  • Referrals

  • A/B testing / In-App Engagement

  • Tag Management

  • ASO

  • Customer Service

  • Imperative to identify, create and implement the viral coefficient in your mobile app.

   b.  Few important mantras to builds a great app:

  • Enable Deferred Deep Links

  • Cross-Promote

  • Don’t ask user to register if not important rather get them to register cause they feel the need to do it.

  • Track your competitor

  • FB Analytics FB Insights

  • Enable App Demography & Experiments

  • Google Tag Manager

  • Trap events – Google & FB Analytics

  • ASO

  • Submit your App to talk about you.

  • Get your app indexed by Google so that if someone puts a keyword then instead of showing link of the website google should take the user to the App. Same thing needs to be done for iOS.

  • Go Wide: 15-20% traffic comes from other stores like Amazon Apps, UC Web, Opera., appsdaily, Samsung Apps, MOBANGO, GETJAR

  • MASTER ONBOARDING: 80% of users will leave in very first 3 days. Its expensive to get the user back. So engaging them from day 1 is of paramount importance, this can be achieved by the following:

  • Show your users, friends who have signed up for this app.

  • Welcome email

  • Friendly push notification if they are not using the app.

  • Try avoid signing in at the very first go.

  • Ask permissions only if it’s required or per case basis. Users don’t like being asked for permission at the beginning.

  • Using FB App invites to send out invites on Facebook.

  • Get rating via. engagement logic, don’t impose it on your users.

  • Are you enjoying <app name>, if yes then show the next screen “Would you like to rate us?”

  • If the user says, No thanks remove the screen. If the user is not enjoying then try to take the feedback there itself.

  • Also read the sentiments of the user on App Store so that we can map the App better.

4. What value does VAYUZ add ?

Our offerings:

      Our Key Mantras:

We keep our approach very simple and sequential. The engagement model is purley Consultative resulting in High Rol & Seamless Cross Business learning.

Delivery plans: We build a delivery plan that makes it possible to shorten the development

cycle.

Timely Feedback: We structure the project in the manner that the end users put the application to the test & provide early feedback. We make adjustments based on feedback instead of assumptions.

Numbers Don’t lie:

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