08 Aug 2019

TechBits, August 8, 2019

1. How MyCrop Is Using Blockchain To Identify Spurious Seeds

  • Ahmedabad-based agritech startup MyCrop is currently testing blockchain in the seed supply chain to track its entire supply movement — from seed aggregators, distributors, retailers to farmers. The move to implement blockchain is aimed at bringing transparency, authenticity and stop spurious and low-quality seeds from entering the market.
  • So far, the agriculture industry lacks a proper mechanism that can validate and track the distribution of good seeds, claims MyCrop’s founder Deepak Pareek. So much so that farmers don’t get much information about the origin of the seeds they would be sowing.

2. Nike buys an AI startup that predicts what consumers want

  • Nike announced that it has acquired the Boston-area startup Celect to help Nike beef up its predictive analytics strengths.
  • Like any good Boston startup, Celect’s tech came out of MIT — both of the company’s co-founders were professors there. The startup’s tech focuses on delivering data insights after being fed a bunch of structured and unstructured retail data. These insights allow retailers to see cost/benefit analysis of arranging their inventory, something that might interest Nike, which banked $36.4 billion in revenue last year.

3. Google and Twitter are using AMD’s new EPYC Rome processors in their datacenters

  • AMD announced that Google and Twitter are among the companies now using EPYC Rome processors during a launch event for the 7nm chips today. The release of EPYC Rome marks a major step in AMD’s processor war with Intel, which said last month that its own 7nm chips, Ice Lake, won’t be available until 2021 (though it is expected to release its 10nm node this year).
  • Intel is still the biggest datacenter processor maker by far, however, and also counts Google and Twitter among its customers. But AMD’s latest releases and its strategy of undercutting competitors with lower pricing have quickly transformed it into a formidable rival.

4. Earbuds lets audiences stream the playlists of athletes, entertainers and each other

  • Earbuds, a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums.
  • The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends

5. Tata Elxsi To Shift Focus From Driverless Cars To Assisted Driving Solutions

  • Tata’s product design and technology firm Tata Elxsi, has reportedly stopped testing its driverless car solution, as the demand for such an innovation has gone down among automakers.
  • According to a media report which cited Tata Elxsi CEO Madhukar Dev, “The need for full autonomy seems to have disappeared for the moment and what is coming in is assisted driving.” He also added that the company has slowed down work on driverless cars.

For previous edition of TechBits, click here.

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