The domestic fashion and lifestyle market is growing at a rapid pace and so is our dilemma and indecisiveness on our own Fashion Statement. VAYUZ developed a mobile based messaging solution, for an emerging Fashion & lifestyle startup, to connect people looking for fashion help with Style experts
The Indian fashion and lifestyle market is set to grow at a compounded annual growth rate (CAGR) of 12% over the next five years to reach INR 3,94,000 crore. The Apparel constitutes 57.2% pie share in the overall market now will grow to 59.9% by 2020. Footwear is expected to decline from 34% to 26.1% in the same period. Accessories market share that includes apparel accessories, bags, wallets, belts, fashion jewellery, time wear and eyewear are expected to grow from 8.8% to 14% in the next five years.
In day to day situations, each one of us often struggle with our style statement. We have a habit standing for minutes together, infront of our wardrobes figuring out what to wear. This usually happens every day be it for when you are getting ready for your college, office, casual hangouts, movies, dinner, events, weddings, dates and so on. This dilemma makes us on a lookout for second opinions. The startup reached out to VAYUZ with an aim to solve this usual problem faced by the people with a tech based solution.
3rd Party API Integration
The solution is a unique mobile application than the other existing platforms. Styling yourself is one area where second opinions matters and are trusted. Which is what this platform aims to achieve through its unique and interesting message based solution. Its like talking with a friend on whatsapp, but the only thing that its a fashion expert at the other end helping you out. Since the human connect should be very strong and necessary in a platform like this, the messaging solution provides just that to make it convenient for everyone there are 2 separate apps, one for those looking for expert advice and the other for the expert themselves.